THE AGILE SALES CODE®
→ REPLICATE THE BEHAVIORS OF TOP PERFORMERS
→ EVOLVE BEYOND ONE-SIZE-FITS-ALL PROCESSES
→ ALIGN SALES STRATEGIES WITH BUYER NEEDS
→ USE ‘PLAYBOOKS’ TO DRIVE BETTER EXECUTION
→ IMPROVE YOUR CHANCES TO WIN EVERY DEAL!
MYTH: There is ONE best way to sell
REALITY: Top salespeople use MANY sales strategies
For decades, we’ve been told that there’s only one way to sell. Training companies with a single sales methodology to promote have convinced us over time that our salespeople can succeed only by challenging our customers… Or only by aligning with them… Or only by demonstrating ROI… Or only by amplifying their pain. But in reality, top salespeople don’t sell in a single way — they sell in all of these ways, depending on the buying situation they encounter.
In other words, the best salespeople are agile. Whether intentionally or not, they quickly assess each buyer’s need and adapt their approach to win their buyer’s favor. In fact, 83% of customers say a salesperson’s ability to adjust sales strategy is a major factor in their purchase decision. Yet, those same customers claim that only 12% of salespeople are effective at adjusting their strategies. Only 12%? Yes… The top performers.
Enter the Agile Sales Code®. We help you identify the most common selling situations your salespeople face, identify the ‘plays’ that your top performers use to win in each situation, and then prepare all of your reps to execute those plays perfectly. We build sales agility across your entire team, so all your sellers will perform like rock stars.
The Agile Sales Code® is based on groundbreaking research by Dr. Leff Bonney of the Florida State University Sales Institute. Over a 5 year period, he and his team studied the winning behaviors of more than 3,000 salespeople to understand which ‘plays’ drove success in a variety of selling situations.
There are many valid sales approaches that work in different buying scenarios
Prepare your salespeople to correctly identify each scenario and employ the right approach
Higher win rates, more customers, and much greater revenue