White Papers and Articles


Closing the Performance Gap: How to Clone the Best Practices of Your Top Salespeople

Every sales force has a handful of superstars who produce 3-4 times more than their peers. Learn why this gap exists, and what you can do to close it...


Building a Solutions Sales Force: How to Transform Your Product-Centric Organization
Many companies are coming to the painful realization that selling 'solutions' is completely different from selling products.  Learn what the real differences are between the two and how to bridge the chasm in your sales force...


Why Most Sales Training Fails to Deliver

Billions of dollars are spent each year on sales force training.  However, much of that training was doomed to fail from the beginning...


The Sales Training You Are Probably Missing

You train, and train, and train some more.  But do your customers notice?


Why Technical Salespeople Fail...And What To Do About It
Technical salespeople often struggle to connect with non-technical buyers. Review 3 straightforward ways to help them communicate effectively...


The Two Critical Reasons You Need a Formal Sales Process
Ignoring your sales process will constrain your sales force’s output, even if you have the best strategy, skills, tools, and metrics. Find out why it is so critical to your success...

 

Merging Two Sales Forces: An Opportunity for Disaster

The merger of sales organizations creates a rare opportunity to build a new sales force that will be more than just the sum of its parts, but without careful planning it can quickly become a disaster...


Las Vegas Showdown: Strategy vs. Skill

Sometimes your star salespeople succeed for vastly different reasons. Find out why selling in the gambling industry is about more than just good luck...


Using Metrics to Influence Behavior: Lessons from NASCAR

Nothing will change a sales force’s behavior like changing their performance metrics. Learn valuable lessons from an unlikely teacher...


Beyond Call Reports - Metrics That Matter

Many managers use call reports to measure their salespeople. Unfortunately, the metrics derived from them are not very useful. Find out why...


Incentives: The Fool's Gold of Sales Management

Sales managers today seem dependent on incentive programs to improve their sales performance. Discover why this is the wrong strategy...


Critical Tools for the Consultative Sales Force

Consultative sales forces face the unique challenge of creating value for their clients. Learn what tools will help them succeed...


Customers Must be the Origin of Your Selling Strategy, Not Just the Focus of It

Most companies claim to be customer-focused, but few actually are. Learn how to your customers in charge of your sales strategy...