The Sales Management Code

Our flagship sales management training program, The Sales Management Code, is a robust set of training modules, each of which targets specific sales management tasks. We first assess the type of sale that your sales force makes to determine the key activities that drive your company’s sales performance. We then select the training content that will improve your managers’ ability to improve those specific activities.

A Unique Approach to Sales Manager Training

The Sales Management Code is based on our groundbreaking research into the activities and metrics that world-class sales management teams use to achieve their desired results. It is a foundational sales manager training program that has been deployed globally in Fortune 500 companies and incorporates the innovative frameworks and tools in our best-selling McGraw-Hill book of the same name.