Public Workshop: Using Metrics to Drive Sales Results


Based on the groundbreaking research revealed in our new McGraw-Hill book Cracking the Sales Management Code, this workshop introduces a new sales measurement framework that enables sales management to use activity and outcome-level metrics to drive the right behaviors in their sales force. Participants will discover how to cut through the clutter of overly-abundant metrics and select the few key numbers that drive sales performance.

What You Will Learn

  • The 3 types of sales metrics world-class companies collect
  • How those metrics link activities to results
  • Which metrics you can manage and which you can’t
  • How performance metrics influence sales force behaviors
  • How to choose the few key measures that will focus your team
  • How to use metrics to improve the impact of coaching
  • The role of CRM in elevating sales performance

What You Will Receive

  • A signed copy of Cracking the Sales Management Code
    (McGraw-Hill 2012)
  • Insights into the latest sales management frameworks and tools
  • Actionable insights you can use immediately with your team

Who Should Attend

  • CSOs
  • Sales VPs, Directors, and Managers
  • Sales Operations
  • Training and Development Professionals

Investment

Cracking the Sales Management Code AND
Using Metrics to Drive Sales Results

  • $3,590

Breakfast, lunch, and snacks provided

View Day 1-2 Workshop: Cracking the Sales Management Code


Buy Now!


Session facilitated by
Michelle Vazzana and Jason Jordan
authors of the book