2020 B2B Must Have: Sales Manager Effectiveness
According to Sales Management Association research, only 15% of sales managers believe that their companies provide the right amount of sales coaching. If you combine that information with a recent Gartner survey that identified sales manager effectiveness as a top three priority for sales leaders in 2020, an interesting picture begins to emerge. Organizations are […]
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It is More Important Than Ever for Marketing to Know the Buyer
[vc_row][vc_column][vc_column_text]As the VP of Marketing for VantagePoint, I’m responsible for creating awareness, driving revenue, and ensuring a great customer experience. So today, as I was looking for interesting content covering those areas (to read and share), I was aghast at the amount of conflicting information out there. It’s overwhelming—and truly bordering on untenable. Here are […]
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It’s a New Decade. Time to End Old Sales Thinking.
Something curious happened in Sales. Without any research into whether it works, sales leaders decided that sellers needed a single set of guidelines to execute. This idea became so ingrained in the sales culture that its perceived as a check box, a must-do in order to improve your sales team’s results. The first “modern” selling […]
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