Archive

July 6, 2021 Adam Norton

How to Build an Agile Sales Force

What is agility? Webster definition of agile: having a quick resourceful and adaptable character Agility is the ability to adapt individual behavior based on the situation the person is facing. Individuals who are agile read the situation, use the information they uncover to choose the best course of action, execute that action, monitor changes in […]

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June 30, 2021 Adam Norton

The Art and Science of Selling

How B2B Selling Uses Data Differently than Consumer Two very important trends are alive and well in today’s B2B environment. The first is ensuring that a company has a strong digital experience for their customer base. And largely driven by interaction with a website. The second trend is using AI to serve up the right […]

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June 17, 2021 Adam Norton

B2B Selling in a Post-Covid World: Re-Enable Your Sales Teams

Written by: Michelle Vazzana, Co-founder & Chief Strategy Officer for VantagePoint Tanner Mezel, VP of Sales and Marketing, DSG Consulting This last in a series of three blogs explores how high-performing companies are enabling their sellers in a way that leverages technology to capture buyer insights, determine sales plays that win, and serves that information […]

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June 9, 2021 Adam Norton

The B2B Sales Force Post-Covid: Define the New Buying Journey

Buyer behavior has changed in dramatic ways over the course of the last 16 months. Seller behavior has had to adapt. How buyer behavior has changed and the best ways for sellers to respond has been a topic of much interest to sales and sales enablement leaders. Everyone touts the use of AI to stay […]

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June 1, 2021 Adam Norton

Redefining B2B Selling in the Post-Covid World

According to Accenture (see link to article at the end of this blog), the new world of B2B selling requires several imperatives to survive and thrive in this new world in which we live. The first of these imperatives is to “rediscover your customer.” The prevailing theme is that historical customer insights are irrelevant. What […]

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May 17, 2021 Adam Norton

Are you Gambling with your Sales Force? Take Three: How Top Performers Execute Sales Agility

In our previous two blogs about gambling, we pointed out parallels between selling and poker. Both involve making the best decisions possible in conditions of uncertainty. Neither selling nor poker are a binary affair, where the next best step is glaringly obvious. Playing poker is subtle. The best poker players evaluate the situation they are […]

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May 7, 2021 Adam Norton

Are you Gambling with your Sales Force? Take Two: Sales Agility = Better Decision Making in Conditions of Uncertainty

In our last blog, we shared that Annie Duke, one of the great professional poker players, advised that good poker is about making the best decisions under conditions of uncertainty. We explored why there is uncertainty in Texas Hold’Em; however, we are now exploring the sales environment and how those same sorts of conditions hold […]

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August 20, 2020 Adam Norton

Are you Gambling with your Sales Force? What Professional Poker Players can Teach us about Sales.

Annie Duke, one of the great professional Texas Hold ‘Em players – attributes playing great poker to great decision making. The poker players that make the best decisions at the poker table make the most money over time. Other famous poker books espouse rules to always follow and offer decision charts. Annie scoffs at those […]

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July 30, 2020 Adam Norton

Agile Sales Methodology vs. Sales Agility: Impact on Revenue

[vc_row][vc_column][vc_column_text]Many of us are now talking about an agile sales methodology and agility. Why wouldn’t we? We need to be faster and more responsive to our buyer’s needs. We need to help our salespeople engage in the chaos of a sale. And, it is chaos out there. Gartner recently shared that: The average size of […]

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July 20, 2020 Adam Norton

Sales Strategy: How to Make Yours More Effective and Modern

[vc_row][vc_column][vc_column_text]There are plenty of strategy templates and articles out there sharing how to build a sales strategy. They are usually fairly basic and cover important (but not differentiated) topics such as objectives, hiring, compensation, sales activities and the like. These sales strategy documents are incredibly helpful to align your organization. But, here’s the problem: your […]

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