The Art and Science of Selling
How B2B Selling Uses Data Differently than Consumer Two very important trends are alive and well in today’s B2B environment. The first is ensuring that a company has a strong digital experience for their customer base. And largely driven by interaction with a website. The second trend is using AI to serve up the right […]
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B2B Selling in a Post-Covid World: Re-Enable Your Sales Teams
Written by: Michelle Vazzana, Co-founder & Chief Strategy Officer for VantagePoint Tanner Mezel, VP of Sales and Marketing, DSG Consulting This last in a series of three blogs explores how high-performing companies are enabling their sellers in a way that leverages technology to capture buyer insights, determine sales plays that win, and serves that information […]
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The B2B Sales Force Post-Covid: Define the New Buying Journey
Buyer behavior has changed in dramatic ways over the course of the last 16 months. Seller behavior has had to adapt. How buyer behavior has changed and the best ways for sellers to respond has been a topic of much interest to sales and sales enablement leaders. Everyone touts the use of AI to stay […]
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Redefining B2B Selling in the Post-Covid World
According to Accenture (see link to article at the end of this blog), the new world of B2B selling requires several imperatives to survive and thrive in this new world in which we live. The first of these imperatives is to “rediscover your customer.” The prevailing theme is that historical customer insights are irrelevant. What […]
Explore moreAre you Gambling with your Sales Force? Take Three: How Top Performers Execute Sales Agility
In our previous two blogs about gambling, we pointed out parallels between selling and poker. Both involve making the best decisions possible in conditions of uncertainty. Neither selling nor poker are a binary affair, where the next best step is glaringly obvious. Playing poker is subtle. The best poker players evaluate the situation they are […]
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Are you Gambling with your Sales Force? Take Two: Sales Agility = Better Decision Making in Conditions of Uncertainty
In our last blog, we shared that Annie Duke, one of the great professional poker players, advised that good poker is about making the best decisions under conditions of uncertainty. We explored why there is uncertainty in Texas Hold’Em; however, we are now exploring the sales environment and how those same sorts of conditions hold […]
Explore moreAre you Gambling with your Sales Force? What Professional Poker Players can Teach us about Sales.
Annie Duke, one of the great professional Texas Hold ‘Em players – attributes playing great poker to great decision making. The poker players that make the best decisions at the poker table make the most money over time. Other famous poker books espouse rules to always follow and offer decision charts. Annie scoffs at those […]
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Agile Sales Methodology vs. Sales Agility: Impact on Revenue
[vc_row][vc_column][vc_column_text]Many of us are now talking about an agile sales methodology and agility. Why wouldn’t we? We need to be faster and more responsive to our buyer’s needs. We need to help our salespeople engage in the chaos of a sale. And, it is chaos out there. Gartner recently shared that: The average size of […]
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Sales Strategy: How to Make Yours More Effective and Modern
[vc_row][vc_column][vc_column_text]There are plenty of strategy templates and articles out there sharing how to build a sales strategy. They are usually fairly basic and cover important (but not differentiated) topics such as objectives, hiring, compensation, sales activities and the like. These sales strategy documents are incredibly helpful to align your organization. But, here’s the problem: your […]
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eBook: Jetson’s vs. Terminator
[vc_row][vc_column][vc_column_text] Sales and marketing is not for the faint of heart. You get told “no” more than most two-year old’s. Because of this (and maybe in spite of it), most of you are smart, inquisitive and empathetic people who are driven to do better and prove your value. These factors have created a perfect storm where […]
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