Insights & Events

When organizations experience a sales performance problem – and most do – they look to one of two places for the solution: their sales processes or their sales methodology. The underlying idea is that improving process or methodology to create consistent sales execution will solve the sales performance problem. This has been the common approach [...]

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Many sales leaders emphasize repeatable, consistent processes as the basis of sales organization productivity. But in so doing, they also may undermine an attribute important to the sales organization’s success: agility. This webcast presents research that suggests a single-methodology emphasis in sales process is counter productive, and offers in its place a management approach that [...]

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Myths are widely held but are often false beliefs or ideas. They arise and are hard to shake because they are usually based on perceived common sense and logical or long-held thinking. But, myths are myths: incorrect, untrue, and just plain wrong. You can’t afford to hold onto concepts simply because they feel right or [...]

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You know the drill. Sellers need to offer their buyers insights and information they don’t already have.  They need to be provocative and consultative.  Disrupt all the time, and you will win.  But, it’s just not that simple.  And, we have research to prove it. It’s true that salespeople are often viewed by their buyers [...]

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Our research often uncovers unexpected things. Beyond everyone finding it wildly interesting and underscoring the need for empirical research in selling and sales, that unanticipated data often informs and inspires our next steps.  Take, for example, the customer who reported that a rep really differentiated his product in a meeting.  She remembered a lot about [...]

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