Insights & Events

Register Now DATE: Tuesday, February 4, 2020 TIME: 11am PT / 2pm ET The concept of a linear buyer’s journey is an illusion. In reality, modern buyers take unique and often winding roads to purchase decisions. What’s more, B2B purchases now involve an increasingly large and diverse range of stakeholders who are likely each at different stages in [...]

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As the VP of Marketing for VantagePoint, I’m responsible for creating awareness, driving revenue, and ensuring a great customer experience. So today, as I was looking for interesting content covering those areas (to read and share), I was aghast at the amount of conflicting information out there.  It’s overwhelming—and truly bordering on untenable. Here are [...]

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Something curious happened in Sales. Without any research into whether it works, sales leaders decided that sellers needed a single set of guidelines to execute. This idea became so ingrained in the sales culture that its perceived as a check box, a must-do in order to improve your sales team’s results. The first “modern” selling […]

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Current VantagePoint CEO Joe Terry to lead both organizations. NORTH PALM BEACH, FLA. (PRWEB) DECEMBER 05, 2019 Marketing training and events company MarketingProfs and sales training company VantagePoint Performance announce a strategic alliance to help marketing and sales professionals work more collaboratively. The two companies are teaming up under Joe Terry, who will act as CEO […]

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The Sales Enablement Analytics Report 2019, jointly conducted by Sales Enablement PRO and the Sales Enablement Society, dives into effective strategies for measuring sales enablement success in the areas of performance, proficiency, and productivity. We at VantagePoint Performance reviewed the study and have identified three key insights, which we will further discuss in this blog: [...]

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