MarketingProfs and VantagePoint Announce Exclusive Strategic Alliance with One Goal: To Help Sales and Marketing Work More Collaboratively

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Current VantagePoint CEO Joe Terry to lead both organizations.

Marketing training and events company MarketingProfs and sales training company VantagePoint Performance announce a strategic alliance to help marketing and sales professionals work more collaboratively. The two companies are teaming up under Joe Terry, who will act as CEO of both organizations.

MarketingProfs founder and former CEO Allen Weiss will continue to serve in an advisory capacity as a member of the MarketingProfs Board of Directors.

The strategic alliance between the training companies brings to life a model for modern sales/marketing education.

A collaborative approach between Sales and Marketing delivers a more comprehensive, cohesive, and (ultimately) productive buyer experience, across every touch point. Through MarketingProfs and VantagePoint customer-centric training programs, this alliance will help businesses learn to more successfully navigate what has traditionally been a tricky collaboration.

“It’s not only a natural fit between MarketingProfs and VantagePoint, it’s a necessary fit,” said Joe Terry. “We know from research that the buyer’s experience is situational. Both Marketing and Sales must learn to be agile and aligned to win in today’s global markets. We plan to teach organizations how to do that. ”

“I started MarketingProfs to bring unbiased and actionable know-how to marketers,” said Allen Weiss, founder of MarketingProfs. “This alliance is the logical next step as we bridge the typical gap between Marketing and Sales.”

MarketingProfs is a leading authority in modern marketing education. Through its annual B2B Forum, courses, workshops, webinars, newsletter, podcast, and other programs, MarketingProfs has earned an established reputation as a trusted go-to source for 550,000 marketers worldwide. Its Chief Content Officer and Partner Ann Handley is a recognized marketing leader.

VantagePoint has designed a sales-training approach that teaches the most critical skill a salesperson can have—fluency in various selling situations. Backed by research from Florida State University, VantagePoint’s unique selling system helps leading B2B organizations around the world improve their success rates.

About MarketingProfs
MarketingProfs ( is a training and education company dedicated to helping large organizations, small teams, and individuals execute marketing campaigns that drive real results. MarketingProfs produces training programs (, online events (, and conferences (, including its annual flagship event, the MarketingProfs B2B Forum. More than 600,000 marketers globally trust MarketingProfs as their top marketing resource.

About VantagePoint Performance
VantagePoint is the only agile sales performance company delivering diagnostic-based training and consulting solutions—all grounded in the latest academic-led, agile sales research. The VantagePoint proprietary Agile Sales & Coaching Platform includes an agile diagnostic that identifies the behaviors and unique situations your sales managers and salespeople face in the customer’s journey. Leveraging your company data, you will know the behaviors and strategies your high-performing managers and sellers use to win in each specific selling situation. With VantagePoint, you will equip all your managers and sellers to be situationally fluent, to execute each unique interaction in the buyer’s journey like your top-performers. Our mission is your performance; we are VantagePoint Performance and we are agile to the core!

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