Our Complete Training Experience Is
Now Available to SMB Sales Executives

For the first time, our public workshop includes online education and post-training reinforcement
previously reserved for our large private clients!

Online Pre-Work  +  Small Group Workshop  +  Online Reinforcement  =  BIG VALUE


Based on the groundbreaking research revealed in our best-selling book Cracking the Sales Management Code, this sales management training program reveals innovative best practices that have been deployed globally to over 10,000 Fortune 500 sales managers, as well as hundreds of small and medium-sized businesses. Here is what some SMB participants had to say about the workshop:

“This is one of the best courses I’ve ever attended.”
Hector Maldonado Jr., Probus Sway

“What I needed was a structure for sales management. This course provided me the theory, tools, and practices to create that structure and increase my effectiveness as a leader.”
Adam Ramos, XCG

“One of the few foundational courses that can extend value for any industry at any stage of maturity.”
Joe Rapolla, Sales & Marketing Ops Manager, Nana Wall Systems

“The Sales Management Code definitely gives much needed process and discipline to sales. As a growing company, implementing this process early will result in better performance.”
Mahesh Viswanathan, Sr. Vice President, Telavance


As a small or medium-sized business, you have several things in your favor… You have engaged senior executives, you can affect change quickly, and small changes can have a huge impact on your performance.  However, you probably lack internal resources, your sales force operates a little ‘loosely,’ and you have no time to waste on failed change efforts.  We understand these challenges, and we can help.

During this highly interactive workshop, you will be exposed to the latest sales management research and then design a sales management approach that fits your unique organization. You will network, collaborate, and commiserate with peers who are in similar stages of sales force development.  You’ll leave with a self-created action plan to improve your sales management abilities and to lead your team to the next level of success.


Learn how to:

  • Proactively coach your team to drive sales performance
  • Identify the high-leverage activities that will have the greatest impact
  • Create a formal ‘rhythm’ to enable consistent sales management
  • Use sales metrics as guideposts to steer sales performance
  • Maximize the value of CRM and reporting
  • Drive predictable execution across your organization
  • Grow the value of key customers and sales territories
  • Motivate sellers (and yourself) by providing clear direction
  • Leverage any previous investments in sales training and methodology
  • Grow your business!


The program cost for SMB participants* is $1995 which includes:

  • 1 online training session to introduce key concepts (prior to the workshop)
  • 2-day small group workshop to apply the concepts to your company 
  • 4-weeks of email based reinforcement
  • 1 signed copy of our book Cracking the Sales Management Code
  • 2 days of breakfast, lunch, and snacks 
  • Years of improved sales performance




Tuesday, February 20, 2018 8:30 AM –
Wednesday, February 21, 2018 5:00 PM (Eastern Time)





*Organizations with >5 sales managers can find our standard workshop HERE