LinkedIn recently released their 2020 State of Sales Report and it is a fantastic snapshot of how the world of sales is rapidly changing. It brings to light some things that had been transpiring but are accelerating and also new challenges that teams are facing.
In a nutshell, we believe the report shows how old thinking and processes are amplifying poor investments, win and close rates. We don’t expect things (nor does anyone else) to go back to “normal.” Ever.
This has been and will continue to be a problem for sales organizations mired in old models and false assumptions. In this post, we break down some key highlights of the report and add commentary based on our own rigorous research about how companies can find a way forward.