Category Archives: Uncategorized

What is Coaching, Anyway?
December 16, 2014

What is Coaching, Anyway?

We were recently presenting at an industry conference, and someone from the audience asked a simple but consequential question.  She said: “You know, we constantly tell our sales managers that we want them to coach their reps, but I’m not sure that the managers know what that means.  In your opinion, exactly what is ‘coaching?’ […]